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advertising campaigns

См. также в других словарях:

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • advertising campaign — advertising campaigns N COUNT An advertising campaign is a planned series of advertisements. The Government has launched an advertising campaign to encourage people to vote …   English dictionary

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • Advertising-To-Sales Ratio — A measurement of the effectiveness of an advertising campaign calculated by dividing total advertising expenses by sales revenue. The advertising to sales ratio is designed to show whether the resources a firm spends on an advertising campaign… …   Investment dictionary

  • Advertising slogan — Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach. The original Anheuser Bush ad as it appeared in the February 1906 issue of Theatre Magazine. The slogan on the sign reads: Modern Version of Ganymede… …   Wikipedia

  • Advertising campaign — An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.The critical… …   Wikipedia

  • advertising agency — noun an agency that designs advertisement to call public attention to its clients (Freq. 2) • Syn: ↑ad agency • Hypernyms: ↑agency * * * an agency employed by advertisers to plan, design, place, and supervise their advertisements or advertising… …   Useful english dictionary

  • advertising agency — an agency employed by advertisers to plan, design, place, and supervise their advertisements or advertising campaigns. [1840 50, Amer.] * * * …   Universalium

  • advertising slogan — noun A short, often memorable phrase used in advertising campaigns. Syn: strapline …   Wiktionary

  • advertising agency — /ˈædvətaɪzɪŋ eɪdʒənsi/ (say advuhtuyzing ayjuhnsee) noun a business which designs and produces advertisements, especially advertising campaigns in the media …  

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